Many things go into managing a successful website to ensure that your message reaches its intended audience. Along with top-notch website design and awesome marketing ideas what is important for the success of your business is a good web hosting provider. Simply said, web hosting is the way to give a “home” to online content. This content can take the form of text, images or multimedia saved in a variety of file formats. Think of the website as a kind of postal address. From this address, you can send and receive data. This digital address of cyberspace needs a physical residence, which is a particular type of computer that is called a server. The files reside on the servers in the same way as on your personal computer. Let’s have a look at some of the reasons why you have to use good and reliable web hosting.
Poor web hosting can hinder the SEO of a website
Google regularly visits your site to determine who should appear on its first pages of results. A site with fast loading time is more likely to appear in search engine results. When analyzing the quality of a site, Google doesn’t just look at page loading time. Many parameters are part of its selection, i.e. it also takes into account the uptime. A poorly secured server can harm the image of the company towards your visitors and also worsen your website’s Google rank. Even if occasional breakdowns are unavoidable, it is crucial to reduce them. You must have the possibility to anticipate solutions in the event of an emergency. Search engines increasingly appreciate websites whose servers are well optimized on these different criteria. As much as having a “simple website” is not enough, it is essential to choose a host, a provider and finally the server on which store your website.
The security aspect of web hosting
Security must also be a determining factor in your choice of web hosting. Thus, do not hesitate to compare the tools and security measures proposed in each hosting provider solution, for example, the possibility of obtaining an SSL certificate, but also the blocking of IP addresses which can prove useful in the prevention of attacks by hackers. Do not hesitate to ask the host for the regularity of automatic backups, to ensure that your data will be protected in the event of an incident.
Automatic backup of your website content
There is no point in mentioning the importance of backing up your site. It is very convenient to be able to delegate the procedure for automatic or manual backup, partial or complete of your site. Not every company provides automatic backup service every 24 hours, so you have to check with a provider before signing up. In case you delete some important information on your website, or you face a hack attack, you need to know that all of your data is backed up somewhere.
How to choose a good web hosting provider?
Test the customer service
While running a website it’s crucial for you to have a web host that is always available and have multiple support methods to choose from. In the same logic, it is better to opt for a host offering optimum customer service with access 24/24 and 7/7 by phone or chat, especially in case of technical problems. A customer service offering an answer by e-mail within 24 hours is also a very good point for the selected provider. Rather than relying on sales pitches, feel free to test customer service up front to test your responsiveness before making your final choice.
Check server availability and connection speed
To choose between the many offers of web hosting market, you will have to compare some technical data. In addition to the criteria related to the proposed formulas (number of e-mail addresses, storage, etc.), certain data, such as the availability of servers or connection speeds will allow you to determine the performance of your potential providers.The availability of servers, which is related to the reliability of hosting, is usually expressed as a percentage and is very often displayed as between 99% and 100%. And while the difference may seem very small in theory, it is much less so in practice. 1% over a year is more than three days. This can be problematic for a website which can not afford to be unavailable for too long or face a drop in sales quickly.The speed of connection of the servers is also a very good data to compare for hosting solutions.
Make sure your plan is scalable
When choosing a hosting service, it is important to get scalable hosting plans. This allows customers to expand their business during periods of increased traffic or the addition of resource-intensive media files. You should always opt for hosting service with various levels of service to upgrade anytime you need to. It surely pays to find a host who lets you change plans without extra charging. This is especially important when your website starts to generate more traffic and need more bandwidth, but you are not ready to pay extra fees for additional usage costs on your current plan.
Cost aspect – you get what you pay
This saying especially applies to web hosting services. A mistake that many website owners make is simply choosing the cheapest web hosting service. You can easily find a range of cheap web hosts. But the problem is that often the servers are located abroad in developing countries of Asia and Africa. These cheap hosting services might save you a few dollars each month, but will usually end up costing you more money eventually because they could directly make you lose customers. Hosting is generally one of the cheaper parts of running a website and upgrading to top-grade hosting is one of the cheaper upgrades that really pays off.